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The construction industry has historically shown slow and inconsistent adoption of technology. This presents both an opportunity and a challenge for building product and material manufacturers as they integrate technology into their businesses and innovate the way they interact with their customers. While tech is a hot topic with manufacturers, few have taken the leap. Most know they have to embrace technology or risk being left behind, but hesitation still exists as they struggle to understand what that leap actually should be.

In this webinar we will discuss: 

• Identify the current state of the technology industry in construction and provide examples of early success
• Determine the steps necessary to develop a strategy to seize the opportunity ahead
• Discuss ways to utilize technology to position your firm as a leader in the market